free stuff

Got something good? Give it away.

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In the past, the phenomenon of free downloads have attracted some bad press. The reality is quite the opposite. The internet was virtually built on the concept of free stuff and it’s really as much a part of the internet culture as email and cat memes. The internet didn’t invent the phenomenon that people like to get things for free. It’s human nature. The real question is whether you are going to work against human nature, or are you going to tap into that desire for free goodies for your marketing purposes.

Some of the most popular web sites there are have become that way because they give stuff away for free. One example is YouTube. While visitors to YouTube generally do not download the videos, they can see them for free as often as they wish and at no cost. The end result is a website that has enjoyed explosive traffic and made the YouTube creators very wealthy as a result. Continue reading