In the past, the phenomenon of free downloads have attracted some bad press. The reality is quite the opposite. The internet was virtually built on the concept of free stuff and it’s really as much a part of the internet culture as email and cat memes. The internet didn’t invent the phenomenon that people like to get things for free. It’s human nature. The real question is whether you are going to work against human nature, or are you going to tap into that desire for free goodies for your marketing purposes.
Some of the most popular web sites there are have become that way because they give stuff away for free. One example is YouTube. While visitors to YouTube generally do not download the videos, they can see them for free as often as they wish and at no cost. The end result is a website that has enjoyed explosive traffic and made the YouTube creators very wealthy as a result. Continue reading
In November 2006, Facebook Pages were released as an advertising platform. Before its launch, marketing a website online meant that the business owner purchased ads to advertise their products and services. Facebook now has one billion users, 58% of which return to it more than once a day. This has given business owners an awesome opportunity to market their services or products online.
The beauty of Facebook is that it is designed to encourage brand loyalty. Potential or existing customers and interested parties visit and share freely, encouraging other people to do the same. Basically, Facebook encourages word of mouth advertising. Continue reading
Launched tonight, another website I’ve designed to assist Zonta District 22 raise awareness in their campaign to prevent violence against women. Zonta Says No!
I recently had the privilege of doing some work for Suspended Coffee Australia.
Suspended Coffee, translated as ‘Caffè Sospeso’ is a beautiful tradition from Naples where someone goes to a bakery, cafe or restaurant and pre-purchases a coffee or some food.
The person in need then goes to into the establishment and can ask for a suspended coffee. They are then fed and warmed at no cost to themselves.
Please visit www.suspendedcoffee.com.au to see how you can help.
Suspended Coffee Flyer
Interestingly, the iconic “Keep Calm and Carry On” Internet meme is based upon a poster created during the Second World War. The poster was commissioned by the British Government as one of a set of three to offer the public reassurance in the dark days that lay ahead. It was then lost until 2000, when it was discovered in a dusty box in a charming bookstore in Northern England.
Amazing! I’d love to spend a leisurely afternoon in the tea room and reading by the fire.
Graphic design. Not as easy or glamorous as it sounds. There are times when it can be difficult to find inspiration, a deadline is looming and the client is expecting sheer genius. What to do?
I step away from the project for a day. Go out. Play some golf, kick the can, whatever. Leaving a bit of mental space between you and the project can work wonders. After a some time away from the computer screen, an idea can suddenly surface.
Look to the past
Fact. There are no new ideas under the sun. Check out some retro graphic design styles, check out retro anything, not just art. Its surprising what you find.
While graphic design has almost nothing to do with the natural world, nature can be one of the greatest sources of inspiration. Get outside with a camera or a sketchbook and see what happens. Take note of colour combinations, lines, pattern and flow. If nothing else, it will clear your head.
Go to the library
I know you can just go onto the web but (to me) there is really no substitute to a physical book on any topic. Go to the local library and browse. There can be some real gems. Good luck.